About me

Hi, I’m Darcy!

As a data-driven marketing professional, I bring valuable experience from four diverse work experiences and several impactful projects. I’ve led campaigns that increased ticket sales by 20%, boosted brand engagement by over 210%, and achieved significant results across various industries, including arts, tech, and energy. My expertise includes:

    • Marketing analytics: Proficient in tools like SPSS and Google Analytics.

    • Social media marketing: Manage social media campaigns and analyze performance metrics.

    • SEO/SEM: Manage SEO tools such as Ahrefs and SEMrush; conduct SEO keyword research through Google Ads and Google Trends.

    • Email marketing: Manage platforms like Mailchimp and Constant Contact; create email marketing campaigns.

    • CRM: Manage Salesforce and HubSpot.

    • Design strategic content calendar and write technical and non-technical marketing content for websites and social media.

    • Establish brand messaging, value proposition, and brand image.

    • Design visual content using Canva and Adobe Creative Suite.

    • Propose GTM strategies for products, define and size target markets.

    • Spearhead international expansion strategies, ensuring compliance with local marketing laws.

    • Proficiency in SQL, R, Python, Tableau, Power BI, and Excel.

    • Work with large data sets to test hypotheses, gain insights, and build forecasting models.

Looking for a dynamic team player? I excel in fast-paced environments, adapt quickly, and bring energy and positivity to the team. My commitment to high-quality work and strong work ethic ensures I consistently contribute to success.

Click below to download my resume or explore the projects I’ve worked on.

Download my resume

Corona Hard Seltzer

Develop a winning marketing strategy based on the Flywheel model, projecting a 250% market share increase and elevating the brand to the #3 position in the hard seltzer market.

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My projects

LipLoveLine

Conduct in-depth consumer behavior research and identify business opportunities for a subscription box service based on consumer insights and competitor research.

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Green Bowl Foods

Create a Go-to-Market strategy for Green Bowl Foods, using market research and targeted tactics to launch their vegan instant meals in the U.S.

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